I am , We are the 95% Campaign

Saturday, July 25, 2015



Hey Curvies! Have you seen the new Campaign that Jessica Kane and Cool gal blue started? A campaign and awareness towards Plus size,Body Positivity,Body love,confidence and the reality of an ideal media and advertising models.
Read Below!




The #WEARETHE95PERCENT Campaign Presented by @CoolGalBlue
​in response to the fact that only 5% of American women naturally possess the body that is presented as "ideal" in advertising. 
Models from left Beck of @manfattan, Meaghan of @littlelimedress, @jessica_kane of @skorchmagazine, Liz of @psitsfashion and Marcy of @themarcyminute. Photography by @mic
​​
htakespics. Makeup by @gabriellafortunato (Marcy & Beck) and @beatbyalexismarie (Liz & Meaghan). Concept and direction by @jessica_kane. All wardrobe provided by Coolgalblue.com



xoxo Ella Z.

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